Give These Marketing Strategies a Try in 2025

Give These Marketing Strategies a Try in2025The new year is the perfect time for beginningsand setting goals.It also makes for goodmarketingcampaignsand changes to your business. There are so many things you can do toprovide value for customers and potential customers. If youdon’tuse this time to trysomething new,you're leaving money on the table.This article containssome excellent businesstacticsto tryfor the new year. However, they maynot all fit your business. When reviewing this list, keep your target audience in mindand askyourself, will this provide value for them?If you don’t have a target audience defined, that should be your first step.After all, if you don’tknow who you’re talking to, how do you know if you’re providing valueto them?Marketing and Promotional IdeasThe new year is a time for resolutions. Play off that and run campaigns that are either insupport of people’s common New Years resolutions or having a little fun with them. Forinstance, a donut shop can play around with the common resolution of losing weight—"We’llbe here when you’re done with this New Year’s resolution thing” or “We’re hard at workcreating a calorie-free donut. Sign up forour newsletter to find out when it’s coming out.” Ifyou’re taking a jab at resolutions, make your campaigns funny. People might just share them.

1. Additionalmarketingideas include:Run asaleon items or servicesthat tie into popular New Year's resolutions.DesignaNew Year's social media contestslike“Share your‘New You’ pics to win.”Share your expertise in areas involving common New Year’s resolutions.Content and Communication StrategiesIn 2025, every business needs an email list. It doesn’t matter how many followers you have onsocial; the platform could shut down tomorrow and you have no way of contacting your fans. Ifyou have their emails, on the other hand, you can always reach them—even when they’re on asocial media “break.”The new yearis the perfect time to embrace digital marketing strategies and finally followthrough on taking that next step.Also, embrace the technology that can make digital marketingeasier like a good email scheduler, AI, a CRM, and design software to create visually appealingcontent. Some tools can do several of these things for you in one solution. Use them to:Write a compelling New Year's newsletter with valuable contentDraft a blog, video, or podcastseries focused on helping customers achieve their goalsLeverage SMS marketing, which has a remarkable 98% open rateCreate achallenge that will help educate your customers or interest them in yourproducts/servicesBusiness DevelopmentWhen was the last time you changed something up in your business? While you don’t want tochange just for change’s sake,trying something you’ve been putting off can gain a lot ofsupport this time of year. People expect to see “new” at the new year.Keep your audience abreast of the changes you’re making.These types of announcementscanbe exciting. They will enjoy watching your dreams come to fruition and seeing how manypeople want to start their own businesses, giving them a behind-the-scenes look at what you’redoing can help you amass a following.There’s a big businesstrend inteaching/coaching afterbecoming a success.Teaching as a servicehas become a lucrative offshoot for many businesses.Technology and GrowthWe touched upon this earlier but embracingemergingtechnology can help streamline youroperations anddaily tasks to give you more time todo the things that can’t be automated.Make the following a priority this year:Integrate AI tools to enhance marketing strategiesExplore automation technologiesUtilize predictive analytics to anticipate market trends

2. Customer EngagementIt’s time to also prioritize relationship building. People buy from those they know, like, andtrust.If they can’t remember yourname, theyaren’t able tobuy from you.Building relationships takes time and youmustgive (a lot) toget.Here are a few ideas tohelpyou start the new year off rightby building those connections:Share your business's(or yourpersonal)New Year's resolutions. Thesetypes ofthingscan help people connect to you.Thank loyal customers. Showing appreciation makes your current customers feel goodandleavesan impression onfuturecustomers.Listen on social media and respond to comments and questions. Insert yourself inconversationsin a friendly, helpful way. Don’t barge in likeabarker at a circus orauction, “yelling” about what you offer.No one responds to that type of behavior in asocial setting.By implementing these strategies,youcan start the year with momentum and createmeaningful connections withyour idealaudience.After all, “creating more meaningfulconnections” is probably one of the best business resolutions you can make.